https://orbitaq.com.mx/en/blog Articles on web development, ecommerce, Meta Ads, Google Ads, CRO and analytics, written by the ORBITAQ team. en https://orbitaq.com.mx/en/blog/how-much-a-website-costs-in-mexico https://orbitaq.com.mx/en/blog/how-much-a-website-costs-in-mexico The factors that move the price of a website in Mexico, what each investment range covers, and how to compare two quotes that look alike but are not. Web development Wed, 02 Sep 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/where-ecommerce-checkouts-lose-the-sale https://orbitaq.com.mx/en/blog/where-ecommerce-checkouts-lose-the-sale How to instrument the purchase funnel step by step so you can see which screen loses the sale, and what to check at each of the usual leak points. Ecommerce Tue, 01 Sep 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/shopify-or-a-custom-store https://orbitaq.com.mx/en/blog/shopify-or-a-custom-store An honest comparison between a Shopify store and a custom-built ecommerce, by catalogue, integrations, recurring cost and time to launch. Ecommerce Fri, 28 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/meta-ads-or-google-ads https://orbitaq.com.mx/en/blog/meta-ads-or-google-ads The two platforms do different jobs: one captures demand that already exists, the other creates it. A comparison by objective, product type and sales cycle to decide where to start. Acquisition Wed, 26 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/core-web-vitals-explained https://orbitaq.com.mx/en/blog/core-web-vitals-explained Definitions of LCP, INP and CLS, the thresholds Google publishes for each, how to measure them for free, and what to do when your site misses them. Web development Fri, 21 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/before-redesigning-your-site https://orbitaq.com.mx/en/blog/before-redesigning-your-site Before paying for a redesign, five diagnostics tell you whether the problem is the design, the speed, the message or the traffic. How to run them and what to decide from each result. Web development Wed, 19 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/what-cro-is https://orbitaq.com.mx/en/blog/what-cro-is A definition of conversion rate optimisation, how to prioritise what to test when traffic is low, and what to do when you lack the volume for an A/B test. CRO Fri, 14 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/measuring-google-ads https://orbitaq.com.mx/en/blog/measuring-google-ads A practical guide to setting up conversions in Google Ads and GA4, telling vanity metrics apart from business metrics, and deciding which campaign deserves more budget. Analytics Wed, 12 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/automation-and-crm-for-small-businesses https://orbitaq.com.mx/en/blog/automation-and-crm-for-small-businesses Which processes to automate first in a small company, how to avoid automating chaos, and what should happen between your website form and the salesperson. Integrations Fri, 07 Aug 2026 00:00:00 GMT https://orbitaq.com.mx/en/blog/how-to-choose-a-digital-agency https://orbitaq.com.mx/en/blog/how-to-choose-a-digital-agency The questions that separate a vendor who will solve your problem from one who will hand you a file. What to ask, which red flags exist, and what the contract must say. Acquisition Fri, 31 Jul 2026 00:00:00 GMT