How much a website costs in Mexico, and what drives the price
The factors that move the price of a website in Mexico, what each investment range covers, and how to compare two quotes that look alike but are not.
3 min read
Blog
Working notes
How we build, measure and grow digital projects. No hype, and no figures we cannot stand behind.
- Web development 3
- Acquisition 2
- Ecommerce 2
- Analytics 1
- CRO 1
- Integrations 1
Where ecommerce checkouts lose the sale
How to instrument the purchase funnel step by step so you can see which screen loses the sale, and what to check at each of the usual leak points.
3 min read
Shopify or a custom store: how to decide
An honest comparison between a Shopify store and a custom-built ecommerce, by catalogue, integrations, recurring cost and time to launch.
3 min read
Meta Ads or Google Ads: which one first
The two platforms do different jobs: one captures demand that already exists, the other creates it. A comparison by objective, product type and sales cycle to decide where to start.
3 min read
Core Web Vitals: what they are, which thresholds to meet, how to improve them
Definitions of LCP, INP and CLS, the thresholds Google publishes for each, how to measure them for free, and what to do when your site misses them.
3 min read
What to check before redesigning your website
Before paying for a redesign, five diagnostics tell you whether the problem is the design, the speed, the message or the traffic. How to run them and what to decide from each result.
3 min read
What CRO is and how to start without a data team
A definition of conversion rate optimisation, how to prioritise what to test when traffic is low, and what to do when you lack the volume for an A/B test.
3 min read
How to tell whether your Google Ads campaigns are working
A practical guide to setting up conversions in Google Ads and GA4, telling vanity metrics apart from business metrics, and deciding which campaign deserves more budget.
3 min read
Automation and CRM for small businesses: where to start
Which processes to automate first in a small company, how to avoid automating chaos, and what should happen between your website form and the salesperson.
3 min read
How to choose a digital agency: 9 questions before you sign
The questions that separate a vendor who will solve your problem from one who will hand you a file. What to ask, which red flags exist, and what the contract must say.
3 min read